DSPolitical

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DSPolitical Large Leaderboard 970×90 ad specs

DSPolitical Large Leaderboard 970×90 ads are horizontal 10.78:1 still images, measured at 970×90 px, up to 0.2 MB per file, delivered as GIF, JPG, or PNG. They run in the DSPolitical Deploy programmatic display for political and advocacy campaigns placement on DSPolitical.

  • 970×90 px
  • 10.78:1
  • 200 KB
Test a creative

Visual

Dimensions
970 × 90 px
Aspect ratios
10.78:1
Max file size
200 KB
File types
GIF, JPG, PNG

Notes & source

  • A less common DSPolitical size
  • GIF, JPG or PNG up to 200 KB
  • a 1 px black border when the creative has white or light edges
  • Election and issue ads need a “Paid for by” disclaimer of at least 10 pt
  • AI-generated creative needs a written “AI generated” disclosure
  • Branding must match the landing page
  • Standard IAB size: DSPolitical adds its own 200 KB limit and political disclosure rules

Official source · checked not yet

Frequently asked questions

What size are DSPolitical Large Leaderboard 970×90 ads?

DSPolitical Large Leaderboard 970×90 creatives are 970×90 pixels.

What is the maximum file size for DSPolitical Large Leaderboard 970×90?

Files for DSPolitical Large Leaderboard 970×90 can be up to 200 KB.

Which file formats does DSPolitical Large Leaderboard 970×90 accept?

DSPolitical Large Leaderboard 970×90 accepts GIF, JPG and PNG files.

Related formats