Media Impact

Published Modified

  • Image
  • Display

Media Impact Billboard ad specs

Media Impact Billboard ads are horizontal 3.88:1 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact.

  • 970×250 px
  • 3.88:1
  • 200 KB
Test a creative

Visual

Dimensions
970 × 250 px
Aspect ratios
3.88:1
Max file size
200 KB
File types
GIF, JPG, PNG, HTML5

Notes & source

  • Redirects (third-party tags) accepted
  • Scripts must return a static image in the given size and must not alter publisher HTML
  • HTML5: 200 kB physical (unpacked) or as a redirect, max. 2 MB polite download
  • Delivered as one ZIP per banner element with index.html
  • Animations max. 30 seconds
  • Looping only with special approval from the publisher (also applies to integrated videos)
  • Run of portfolio and WELT 970x250
  • Per-site sizes: BILD, BZ Berlin, SPORTBILD and fitbook/myhomebook/petbook/stylebook/techbook/travelbook 992x250
  • Autobild and Computerbild 1020x250
  • Business Insider 1230x250
  • Clever-tanken 1000x250
  • No placement guarantee: shown above and below the fold
  • On fixed day placements it runs above the navigation (below it on BZ Berlin, Business Insider, clever-tanken and WELT)
  • For redirects, no styles that position the ad may be passed

Official source · checked not yet

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Billboard ad format?

Media Impact Billboard is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What size are Media Impact Billboard ads?

Media Impact Billboard ads are 970×250 pixels, an aspect ratio of 97:25.

What is the maximum file size for Media Impact Billboard?

Files for Media Impact Billboard can be up to 200 kB.

Which file formats does Media Impact Billboard accept?

Media Impact Billboard accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Billboard documentation?

The official source for Media Impact Billboard requirements is https://www.mediaimpact.de/en/specs/billboard/, linked from this page.

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