Media Impact

Published Modified

  • Image
  • Display

Media Impact Bridge Ad ad specs

Media Impact Bridge Ad ads are still images, up to 0.2 MB per file, delivered as GIF, JPG, PNG, or HTML5. They run in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact.

  • 200 KB
Test a creative

Visual

Max file size
200 KB
File types
GIF, JPG, PNG, HTML5

Notes & source

  • Fireplace (two skyscrapers + top banner) plus a billboard below the navigation with FC/1
  • Skyscrapers can be sticky
  • a Dynamic Fireplace can replace the Fireplace
  • Sizes in extra.sizes are WELT (120x690 / 970x90 / 120x690 + 970x250 billboard)
  • Per site: Autobild, Computerbild, clever-tanken 120x690 / 1020x90 / 120x690 + 1020x250
  • BILD 120x954 / 1024x120 / 120x954 + 1024x250
  • BZ Berlin and fitbook/myhomebook/petbook/stylebook/techbook/travelbook 120x690 / 1024x90 / 120x690 + 1024x250
  • Business Insider 200x800 / 1230x90 / 200x800 + 1230x250
  • SPORTBILD 120x954 / 1024x90 / 120x954 + 1024x250
  • Layout must adapt to different heights (breaking news bars)
  • Animations max. 30 seconds
  • Looping only with special approval from the publisher (also applies to integrated videos)
  • Redirects (third-party tags) accepted
  • Scripts must return a static image in the given size and must not alter publisher HTML

Official source · checked not yet

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What is the Media Impact Bridge Ad ad format?

Media Impact Bridge Ad is an image ad format that runs in the BILD, WELT and Media Impact portfolio · Desktop display placement on Media Impact. This page lists its creative requirements, taken from Media Impact’s official spec documentation.

What sizes does Media Impact Bridge Ad use?

Media Impact Bridge Ad uses 120×690, 970×90 and 970×250 pixels.

What is the maximum file size for Media Impact Bridge Ad?

Files for Media Impact Bridge Ad can be up to 200 kB.

Which file formats does Media Impact Bridge Ad accept?

Media Impact Bridge Ad accepts GIF, JPG, PNG or HTML5 files.

Where can I find the official Media Impact Bridge Ad documentation?

The official source for Media Impact Bridge Ad requirements is https://www.mediaimpact.de/en/specs/bridge-ad/, linked from this page.

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