NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ad specs

NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 10240 MB per file, up to 31 seconds long, delivered as MP4 or MOV. They run in the International CTV / Desktop / Mobile placement on NBCUniversal.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9, 4:3
Orientationlandscape
Max file size10240 MB
File typesMP4, MOV

Video & audio

Max duration31 sec
Video codecProRes 422 HQ (mezz) / H.264 (High/Main/Baseline)
Frame rate25 fps
Video bitrate5000 kbps
Audio codecPCM (preferred); AAC (or AAFC)
Audio channelsstereo (2)
Audio bitrate192 kbps
Sample rate48000 Hz
Bit depth16-bit
Loudness-24 LUFS

Notes & source

VAST 2.0 MP4. 1920×1080 HD; 16:9. Max file 10 GB. Mezz ≥15 Mbps required (30 Mbps recommended); High 3.25–5 Mbps; Medium 1–1.5 Mbps; Low 340–460 Kbps. Site-served bitrate >15 Mbps. 31s max. 29.97 fps preferred (23.98 / 25 accepted). Audio 2-channel PCM (or AAC), 192 Kbps min, 48 kHz, 16/24-bit, 115 KB sample size. Secure HTTPS. CALM compliance –24 LKFS ±2. Country-specific publisher requirements (e.g., France ARPP) layer on top of these standard specs.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/gpvm-specs-by-country

Frequently asked questions

What size are NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ads?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) use?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) supports 16:9 and 4:3 aspect ratios.
What is the maximum file size for NBCUniversal GPVM — Premium Tier International Video (VAST 2.0)?
Files for NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) can be up to 10240 MB.
How long can a NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) video be?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) videos can run up to 31 seconds.
Which file formats does NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) accept?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) accepts MP4 and MOV files.
What codec should NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ads use?
Encode NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) with ProRes 422 HQ (mezz) / H.264 (High/Main/Baseline) and PCM (preferred); AAC (or AAFC) at 25 fps.
What is the NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ad format?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) is a video ad format that runs in the International CTV / Desktop / Mobile placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) appear on NBCUniversal?
NBCUniversal GPVM — Premium Tier International Video (VAST 2.0) ads appear in the International CTV / Desktop / Mobile placement on NBCUniversal.