NBCUniversal Linear Commercial — Broadcast Spot ad specs

NBCUniversal Linear Commercial — Broadcast Spot ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 30 seconds long, delivered as MXF or MOV. They run in the NBCU Linear Networks placement on NBCUniversal. Encode with Apple ProRes 422 HQ video with PCM audio at 29.97 fps for clean playback across devices.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
File typesMXF, MOV

Video & audio

Max duration30 sec
Video codecApple ProRes 422 HQ
Frame rate29.97 fps
Audio codecPCM
Audio channelsstereo (2)
Sample rate48000 Hz
Bit depth24-bit
Loudness-24 LUFS

Notes & source

Refer to NBCU's Commercial Guidelines hub for the full set of policies — Advertising Review and Clearance, Traffic Instructions, Billboard Guidelines, CNBC Real-Time Ticker, Paid Programming, and Log Closing / Accelerated Log Schedule. Commercial spots must follow CALM Act loudness compliance (–24 LKFS ±2).

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/commercial

Frequently asked questions

What size are NBCUniversal Linear Commercial — Broadcast Spot ads?
NBCUniversal Linear Commercial — Broadcast Spot ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does NBCUniversal Linear Commercial — Broadcast Spot use?
NBCUniversal Linear Commercial — Broadcast Spot supports 16:9 aspect ratio.
How long can a NBCUniversal Linear Commercial — Broadcast Spot video be?
NBCUniversal Linear Commercial — Broadcast Spot videos can run up to 30 seconds.
Which file formats does NBCUniversal Linear Commercial — Broadcast Spot accept?
NBCUniversal Linear Commercial — Broadcast Spot accepts MXF and MOV files.
What codec should NBCUniversal Linear Commercial — Broadcast Spot ads use?
Encode NBCUniversal Linear Commercial — Broadcast Spot with Apple ProRes 422 HQ and PCM at 29.97 fps.
What is the NBCUniversal Linear Commercial — Broadcast Spot ad format?
NBCUniversal Linear Commercial — Broadcast Spot is a video ad format that runs in the NBCU Linear Networks placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal Linear Commercial — Broadcast Spot appear on NBCUniversal?
NBCUniversal Linear Commercial — Broadcast Spot ads appear in the NBCU Linear Networks placement on NBCUniversal.
How does NBCUniversal Linear Commercial — Broadcast Spot compare to other NBCUniversal ad formats?
NBCUniversal Linear Commercial — Broadcast Spot differs from other NBCUniversal placements in its 1920×1080px canvas, its 30-second duration limit. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.