Which file formats does NBCUniversal News Rich Media — Athena accept?

NBCUniversal News Rich Media — Athena accepts HTML, JPG, PNG, and GIF files.

What is the NBCUniversal News Rich Media — Athena ad format?

NBCUniversal News Rich Media — Athena is a image ad format that runs in the Desktop (NBC News, CNBC, Today) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.

Where does NBCUniversal News Rich Media — Athena appear on NBCUniversal?

NBCUniversal News Rich Media — Athena ads appear in the Desktop (NBC News, CNBC, Today) placement on NBCUniversal.

How does NBCUniversal News Rich Media — Athena compare to other NBCUniversal ad formats?

NBCUniversal News Rich Media — Athena differs from other NBCUniversal placements in its dimensions. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.

Where can I find the official NBCUniversal News Rich Media — Athena documentation?

The official source for NBCUniversal News Rich Media — Athena requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.

Are these NBCUniversal News Rich Media — Athena specs kept up to date?

Yes — every spec entry references NBCUniversal's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other NBCUniversal placements?

Often partially — many NBCUniversal placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

NBCUniversal News Rich Media — Athena ad specs

NBCUniversal News Rich Media — Athena ads are still images, delivered as HTML, JPG, PNG, or GIF. They run in the Desktop (NBC News, CNBC, Today) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.

File types: HTML, JPG, PNG, GIF
Orientation: Any
Media type: Image

Visual specifications

Orientation	any
File types	HTML, JPG, PNG, GIF

Notes & source

Approved vendor: Vox. Dimensions vary by Athena offering (see CNBC's Athena specs). Static / HTML5. File-load weights vary by size. Animation 15s; video 30s. 24 FPS. Auto-collapsed per user every 10 minutes. In-banner video: VAST. Audio user-initiated/muted. Video unit functionality: 1st click plays video, 2nd click goes to advertiser site, 3rd click replays. Screen reader support enabled. Turnaround: template execution 3–5 days; non-template 5–7 days; revisions 2 days; max 3 revisions.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display

Frequently asked questions

Which file formats does NBCUniversal News Rich Media — Athena accept?: NBCUniversal News Rich Media — Athena accepts HTML, JPG, PNG, and GIF files.
What is the NBCUniversal News Rich Media — Athena ad format?: NBCUniversal News Rich Media — Athena is a image ad format that runs in the Desktop (NBC News, CNBC, Today) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal News Rich Media — Athena appear on NBCUniversal?: NBCUniversal News Rich Media — Athena ads appear in the Desktop (NBC News, CNBC, Today) placement on NBCUniversal.
How does NBCUniversal News Rich Media — Athena compare to other NBCUniversal ad formats?: NBCUniversal News Rich Media — Athena differs from other NBCUniversal placements in its dimensions. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.
Where can I find the official NBCUniversal News Rich Media — Athena documentation?: The official source for NBCUniversal News Rich Media — Athena requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.
Are these NBCUniversal News Rich Media — Athena specs kept up to date?: Yes — every spec entry references NBCUniversal's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other NBCUniversal placements?: Often partially — many NBCUniversal placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.