NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ad specs

NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ads are horizontal 95:14 still images, measured at 1900×280 px, up to 0.2 MB per file, delivered as HTML. They run in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.

Visual specifications

Dimensions1900 × 280 px
Aspect ratios95:14
Orientationlandscape
Max file size0.2 MB
File typesHTML

Notes & source

Approved vendor: Interpolls. HTML5. 200 KB initial load; 2.2 MB user-initiated subload. Animation 15s; video 15s. 24 FPS. Hot spots ≤1/4 of original ad, ≥1s rest, must not initiate audio. In-banner video accepted; audio user-initiated/muted. Z-index <4,999. Initial script calls ≤2; polite ≤3. Max CPU spike 20–40. Memory ≤3000 KB. Certified 3rd-party tags. Secure HTTPS, no 4th-party tags. 1-pixel black border.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display

Frequently asked questions

What size are NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ads?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ads are 1900×280 pixels with an aspect ratio of 95:14.
What aspect ratio does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 use?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 supports 95:14 aspect ratio.
What is the maximum file size for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280?
Files for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 can be up to 0.2 MB.
Which file formats does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 accept?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 accepts HTML files.
What is the NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ad format?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 is a image ad format that runs in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 appear on NBCUniversal?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 ads appear in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal.
How does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 compare to other NBCUniversal ad formats?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 differs from other NBCUniversal placements in its 1900×280px canvas, and a 0.2MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.
Where can I find the official NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 documentation?
The official source for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Desktop 1900×280 requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.