NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ad specs

NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ads are horizontal 98:25 still images, measured at 980×250 px, up to 0.2 MB per file, delivered as HTML. They run in the Tablet (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.

Visual specifications

Dimensions980 × 250 px
Aspect ratios98:25
Orientationlandscape
Max file size0.2 MB
File typesHTML

Notes & source

Approved vendor: Interpolls. HTML5. 200 KB initial load; 2.2 MB user-initiated subload. Animation 15s; video 15s. 24 FPS. Hot spots ≤1/4, ≥1s rest. In-banner video accepted; audio user-initiated/muted. Z-index <4,999. Initial script calls ≤2; polite ≤3. CPU spike 20–40; memory ≤3000 KB. Secure HTTPS.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display

Frequently asked questions

What size are NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ads?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ads are 980×250 pixels with an aspect ratio of 98:25.
What aspect ratio does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 use?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 supports 98:25 aspect ratio.
What is the maximum file size for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250?
Files for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 can be up to 0.2 MB.
Which file formats does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 accept?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 accepts HTML files.
What is the NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ad format?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 is a image ad format that runs in the Tablet (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 appear on NBCUniversal?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 ads appear in the Tablet (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal.
How does NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 compare to other NBCUniversal ad formats?
NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 differs from other NBCUniversal placements in its 980×250px canvas, and a 0.2MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.
Where can I find the official NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 documentation?
The official source for NBCUniversal News Rich Media — Branded Hero (Edge-to-Edge) Tablet 980×250 requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.