NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ad specs

NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ads are horizontal 6:5 still images, measured at 300×250 px, up to 0.2 MB per file, delivered as HTML. They run in the Mobile (NBC News, Today, CNBC) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.

Visual specifications

Dimensions300 × 250 px
Aspect ratios6:5
Orientationlandscape
Max file size0.2 MB
File typesHTML

Notes & source

Approved vendors: Celtra, Interpolls. HTML5. 200 KB initial load; 2.2 MB user-initiated subload. Animation 10s if no user interaction. 24 FPS. Expansion user-initiated. Hot spots ≤1/4, ≥1s rest, no audio init. Close X (16–18 pt). In-banner video accepted; audio user-initiated/muted. Z-index <4,999. Initial script calls ≤2; polite ≤3. CPU spike 20–40; memory ≤3000 KB. Certified 3rd-party tags. Secure HTTPS.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display

Frequently asked questions

What size are NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ads?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ads are 300×250 pixels with an aspect ratio of 6:5.
What aspect ratio does NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) use?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) supports 6:5 aspect ratio.
What is the maximum file size for NBCUniversal News Rich Media — Interscroller 300×250 (Mobile)?
Files for NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) can be up to 0.2 MB.
Which file formats does NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) accept?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) accepts HTML files.
What is the NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ad format?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) is a image ad format that runs in the Mobile (NBC News, Today, CNBC) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) appear on NBCUniversal?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) ads appear in the Mobile (NBC News, Today, CNBC) placement on NBCUniversal.
How does NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) compare to other NBCUniversal ad formats?
NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) differs from other NBCUniversal placements in its 300×250px canvas, and a 0.2MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.
Where can I find the official NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) documentation?
The official source for NBCUniversal News Rich Media — Interscroller 300×250 (Mobile) requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.