NBCUniversal News Rich Media — Lightbox ad specs

NBCUniversal News Rich Media — Lightbox ads are horizontal 97:25 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as HTML. They run in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. Use these requirements to brief designers, validate uploads, and avoid creative rejections in NBCUniversal's ad manager.

Visual specifications

Dimensions970 × 250 px
Aspect ratios97:25
Orientationlandscape
Max file size0.2 MB
File typesHTML

Notes & source

Approved vendors: Celtra, Interpolls. Standard IAB initial (300×250 / 300×600 / 970×250) expanding to Lightbox with content (e.g., <10 dynamic articles + carousel). HTML5. 200 KB initial load; +1 MB polite load; 2.2 MB user-initiated subload. Animation 15s; video 30s. 24 FPS. Expansion user-initiated. Hot spots ≤1/4 of original ad, initiated only when cursor rests for ≥1 second; must not initiate audio. Close X (font 16–18 pt). Audio user-initiated/muted by default. Z-index 6,000,000+. Initial script calls ≤2; polite ≤3. Max CPU spike 20–40. Memory ≤3000 KB. No 4th-party tags; secure HTTPS. 1-pixel black border. Max 3 revisions per creative.

Official source: https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display

Frequently asked questions

What size are NBCUniversal News Rich Media — Lightbox ads?
NBCUniversal News Rich Media — Lightbox ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does NBCUniversal News Rich Media — Lightbox use?
NBCUniversal News Rich Media — Lightbox supports 97:25 aspect ratio.
What is the maximum file size for NBCUniversal News Rich Media — Lightbox?
Files for NBCUniversal News Rich Media — Lightbox can be up to 0.2 MB.
Which file formats does NBCUniversal News Rich Media — Lightbox accept?
NBCUniversal News Rich Media — Lightbox accepts HTML files.
What is the NBCUniversal News Rich Media — Lightbox ad format?
NBCUniversal News Rich Media — Lightbox is a image ad format that runs in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal. This page documents its full creative requirements, sourced from NBCUniversal's official ad documentation.
Where does NBCUniversal News Rich Media — Lightbox appear on NBCUniversal?
NBCUniversal News Rich Media — Lightbox ads appear in the Desktop (NBC News, CNBC, Today, MSNBC) placement on NBCUniversal.
How does NBCUniversal News Rich Media — Lightbox compare to other NBCUniversal ad formats?
NBCUniversal News Rich Media — Lightbox differs from other NBCUniversal placements in its 970×250px canvas, and a 0.2MB file ceiling. Compare side-by-side from the NBCUniversal publisher page on All Ad Specs.
Where can I find the official NBCUniversal News Rich Media — Lightbox documentation?
The official source for NBCUniversal News Rich Media — Lightbox requirements is https://nbcu-creative-guidelines.scroll.site/nbcuniversal-creative-guidelines/news-display, linked from this page.