Paramount Advertising

Published Modified

  • Video
  • Video
  • CTV

Paramount Advertising CTV Video (Paramount Ads Manager) ad specs

Paramount Advertising CTV Video (Paramount Ads Manager) ads are horizontal 16:9 video clips, at least 1280×720 px, up to 10240 MB per file, 15–30 seconds long, delivered as MP4 or MOV. They run in the Paramount Ads Manager · self-serve CTV on CBS, Paramount+ and Pluto TV placement on Paramount Advertising. Encode with H.264 High Profile or Apple ProRes 422 / 422 HQ video with AAC audio at up to 30 fps.

  • min 1280×720 px
  • 16:9
  • 10 GB
  • 30 s
Test a creative

Visual

Minimum size
1280 × 720 px
Aspect ratios
16:9
Orientation
landscape
Max file size
10 GB
File types
MP4, MOV
Recommended file types
MP4

Video & audio

Max duration
30 s
Min duration
15 s
Video codec
H.264 High Profile or Apple ProRes 422 / 422 HQ
Frame rate
30 fps
Audio codec
AAC
Channels
stereo
Sample rate
48 000 Hz

Notes & source

  • Frame rate 23.976, 24, 25, 29.97 or 30 fps, constant frame rate only (in native format)
  • Colour space 4:2:2 or 4:2:0
  • Video bit depth 8 bits minimum
  • Audio duration must match the video
  • Submit without leaders, slates or countdowns
  • Remove any telecine or 3:2 pull-down added for broadcast
  • Paramount Ads Manager campaigns run on a CPM with a budget of $500 to $260,000 per campaign (US)

Official source · checked not yet

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