Paramount Advertising

Published Modified

  • Video
  • Display
  • Video

Paramount Advertising Native Video ad specs

Paramount Advertising Native Video ads are video clips, up to 512 MB per file, up to 30 seconds long, delivered as MP4. They run in the Paramount websites and apps · cross-platform native (desktop and mobile) placement on Paramount Advertising.

  • 512 MB
  • 30 s
Test a creative

Visual

Max file size
512 MB
File types
MP4

Video & audio

Max duration
30 s

Copy limits

CTA
15 chars
Body
90 chars
Headline
70 chars

Notes & source

  • Autoplays without sound on view
  • Shown as “Ad by [Advertiser name]” with a thumbnail image (see Native Display)
  • The CTA defaults to “Learn More” if none is given
  • Third-party impression and click tracking accepted
  • Submit 5 business days before launch
  • Values from Paramount’s PDF (spec sheet dated September 2020)

Official source · checked not yet

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