Pinterest

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  • Image
  • Social

Pinterest Carousel ad specs

Pinterest Carousel ads are 1:1 or 2:3 or 4:5 or 9:16 still images, up to 20 MB per file, delivered as PNG, JPEG, MP4, MOV, or M4V. They run in the Home Feed placement on Pinterest.

  • 1:1
  • 2:3
  • 4:5
  • 9:16
  • 20 MB
Test a creative

Visual

Aspect ratios
1:1, 2:3, 4:5, 9:16
Max file size
20 MB
File types
PNG, JPEG, MP4, MOV, M4V

Copy limits

Text
800 chars
Headline
100 chars

Notes & source

  • 2 to 5 swipeable cards
  • Each card can be an image or a video and can use the same or different creative, title, description and destination URL
  • Images: 20 MB each, 1:1 or 2:3 recommended
  • Videos: 2 GB each, square (1:1) or vertical (2:3, 4:5 or 9:16)
  • Keep dimensions taller than 1.91:1 (width:height) and shorter than 1:2
  • Only the first 40 characters of the title appear in the feed
  • The description shows only in organic Carousel Pin closeups (hidden when promoted, but still used by the algorithm)

Official source · checked not yet

Frequently asked questions

How many cards can a Pinterest Carousel have?

A Pinterest Carousel has 2 to 5 images, videos or mixed cards.

What is the maximum file size for a Pinterest Carousel card?

Each image can be up to 20 MB and each video up to 2 GB.

What aspect ratios does a Pinterest Carousel use?

1:1 or 2:3 is recommended for images; videos can be 1:1, 2:3, 4:5 or 9:16.

Related formats