Pinterest Standard Pin ad specs

Pinterest Standard Pin ads are vertical 2:3 still images, measured at 1000×1500 px, up to 20 MB per file, delivered as JPG or PNG. They run in the Home Feed placement on Pinterest. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Pinterest's ad manager.

Visual specifications

Dimensions1000 × 1500 px
Aspect ratios2:3, 1:1
Orientationportrait
Max file size20 MB
File typesJPG, PNG

Copy limits

Headline100 chars
Primary text500 chars

Notes & source

2:3 strongly preferred; 1:1 supported. Title ≤100, description ≤500.

Official source: https://help.pinterest.com/en/business/article/ads-specs

Frequently asked questions

What size are Pinterest Standard Pin ads?
Pinterest Standard Pin ads are 1000×1500 pixels with an aspect ratio of 2:3.
What aspect ratio does Pinterest Standard Pin use?
Pinterest Standard Pin supports 2:3 and 1:1 aspect ratios.
What is the maximum file size for Pinterest Standard Pin?
Files for Pinterest Standard Pin can be up to 20 MB.
Which file formats does Pinterest Standard Pin accept?
Pinterest Standard Pin accepts JPG and PNG files.
What are the copy limits for Pinterest Standard Pin?
Pinterest Standard Pin copy is limited to 100-character headlines and 500-character body text.
What is the Pinterest Standard Pin ad format?
Pinterest Standard Pin is a image ad format that runs in the Home Feed placement on Pinterest. This page documents its full creative requirements, sourced from Pinterest's official ad documentation.
Where does Pinterest Standard Pin appear on Pinterest?
Pinterest Standard Pin ads appear in the Home Feed placement on Pinterest.
How does Pinterest Standard Pin compare to other Pinterest ad formats?
Pinterest Standard Pin differs from other Pinterest placements in its 1000×1500px canvas, and a 20MB file ceiling. Compare side-by-side from the Pinterest publisher page on All Ad Specs.