Quora Ads App Install Ad ads are horizontal 1.91:1 still images, measured at 1200×628 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Quora Feed / Question Page / Quora Audience Network placement on Quora Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Quora Ads's ad manager.
| Dimensions | 1200 × 628 px |
|---|---|
| Aspect ratios | 1.91:1, 1:1 |
| Orientation | landscape |
| Max file size | 2 MB |
| File types | JPG, PNG |
| Headline | 65 chars |
|---|---|
| Primary text | 105 chars |
| Call to action | 20 chars |
Recommended image size 1200×628 (1.91:1); minimum 600×335; ≤2 MB. Video assets follow the Quora Video Ad spec (≤1 GB, ≤30 min, 16:9 / 1:1 / 9:16). Destination URL is the App Store or Google Play product page; the CTA is rendered as Install / Download. Business / brand name ≤30 characters.
Official source: https://business.quora.com/advertising/app-installs