Amazon Ads Sponsored Brands — Custom Image ad specs

Amazon Ads Sponsored Brands — Custom Image ads are horizontal 1.91:1 still images, measured at 1200×628 px, up to 5 MB per file, delivered as JPG or PNG. They run in the Search Results (Top of Search) placement on Amazon Ads. Export in sRGB color space to match how the platform renders previews.

Visual specifications

Dimensions1200 × 628 px
Aspect ratios1.91:1
Orientationlandscape
Max file size5 MB
File typesJPG, PNG
Color profilesRGB

Copy limits

Headline50 chars

Notes & source

Classic Sponsored Brands headline search ad with a product collection. Custom image: 1200×628 px (1.91:1) JPG/PNG, ≤5 MB; must show product in use or lifestyle content, filling ≥80% of the frame — no added text, graphics, logos or watermarks allowed. Brand logo: 400×400 px minimum (1:1 square) PNG/JPG, ≤1 MB, no white or transparent background. Headline: ≤50 characters. Displays brand logo, custom image, headline and up to 3 product ASINs at the top of search results. Landing page can be a Store, Store sub-page or a custom URL.

Official source: https://advertising.amazon.com/resources/ad-specs/sponsored-brands

Frequently asked questions

What size are Amazon Ads Sponsored Brands — Custom Image ads?
Amazon Ads Sponsored Brands — Custom Image ads are 1200×628 pixels with an aspect ratio of 1.91:1.
What aspect ratio does Amazon Ads Sponsored Brands — Custom Image use?
Amazon Ads Sponsored Brands — Custom Image supports 1.91:1 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Brands — Custom Image?
Files for Amazon Ads Sponsored Brands — Custom Image can be up to 5 MB.
Which file formats does Amazon Ads Sponsored Brands — Custom Image accept?
Amazon Ads Sponsored Brands — Custom Image accepts JPG and PNG files.
What are the copy limits for Amazon Ads Sponsored Brands — Custom Image?
Amazon Ads Sponsored Brands — Custom Image copy is limited to 50-character headlines.
What color profile should Amazon Ads Sponsored Brands — Custom Image use?
Export Amazon Ads Sponsored Brands — Custom Image creative in the sRGB color profile so previews and final delivery match.
Where does Amazon Ads Sponsored Brands — Custom Image appear on Amazon Ads?
Amazon Ads Sponsored Brands — Custom Image ads appear in the Search Results (Top of Search) placement on Amazon Ads.
Where can I find the official Amazon Ads Sponsored Brands — Custom Image documentation?
The official source for Amazon Ads Sponsored Brands — Custom Image requirements is https://advertising.amazon.com/resources/ad-specs/sponsored-brands, linked from this page.