Reddit Promoted Post — Image ad specs

Reddit Promoted Post — Image ads are horizontal 1.91:1 still images, measured at 1200×628 px, up to 20 MB per file, delivered as JPG or PNG. They run in the Feed placement on Reddit. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Reddit's ad manager.

Visual specifications

Dimensions1200 × 628 px
Aspect ratios1.91:1, 1:1, 4:5
Orientationlandscape
Max file size20 MB
File typesJPG, PNG

Copy limits

Headline300 chars

Notes & source

Title up to 300 characters; first ~80 most visible.

Official source: https://business.reddithelp.com/s/article/Ad-formats-and-specs

Frequently asked questions

What size are Reddit Promoted Post — Image ads?
Reddit Promoted Post — Image ads are 1200×628 pixels with an aspect ratio of 1.91:1.
What aspect ratio does Reddit Promoted Post — Image use?
Reddit Promoted Post — Image supports 1.91:1, 1:1, and 4:5 aspect ratios.
What is the maximum file size for Reddit Promoted Post — Image?
Files for Reddit Promoted Post — Image can be up to 20 MB.
Which file formats does Reddit Promoted Post — Image accept?
Reddit Promoted Post — Image accepts JPG and PNG files.
What are the copy limits for Reddit Promoted Post — Image?
Reddit Promoted Post — Image copy is limited to 300-character headlines.
What is the Reddit Promoted Post — Image ad format?
Reddit Promoted Post — Image is a image ad format that runs in the Feed placement on Reddit. This page documents its full creative requirements, sourced from Reddit's official ad documentation.
Where does Reddit Promoted Post — Image appear on Reddit?
Reddit Promoted Post — Image ads appear in the Feed placement on Reddit.
How does Reddit Promoted Post — Image compare to other Reddit ad formats?
Reddit Promoted Post — Image differs from other Reddit placements in its 1200×628px canvas, and a 20MB file ceiling. Compare side-by-side from the Reddit publisher page on All Ad Specs.