Sky Media

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Sky Media Homepage Takeover Skin (Desktop & Tablet) ad specs

Sky Media Homepage Takeover Skin (Desktop & Tablet) ads are still images, delivered as JPG, GIF, or PNG. They run in the Sky Sports and Sky News websites · Homepage takeover (skin) placement on Sky Media.

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    File types
    JPG, GIF, PNG

    Notes & source

    • Keep text inside the side panels’ safe areas: desktop skins are not responsive and crop on narrow screens
    • Sky advises putting text in the top banner
    • Side panels follow the spec block on Sky’s page (800×2000, safe area 280×1300)
    • Sky’s FAQ on the same page gives 250×1000 side banners with a 130×1000 safe zone
    • Homepage takeover (HPTO) skin built by Sky’s Ad Ops team (InSkin/Celtra) from your assets in 2–3 days
    • Send assets, click-throughs and trackers to dl-digitalops@sky.uk
    • Supply 728×90, 300×250 and 320×50 display assets alongside (970×250 and 300×600 optional) for platforms that can’t show the skin
    • Since January 2025 skins have no bottom banner
    • Desktop assets are reused for tablet
    • The background can be a hex colour or gradient
    • A video in the top banner autoplays up to 15 s and 1.1 MB (1 MB if video plus skin)
    • User-initiated video is unlimited, 30 s recommended

    Official source · checked not yet

    Official source · checked not yet

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