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  • Video
  • Video

Taboola Programmatic Native Video ad specs

Taboola Programmatic Native Video ads are 16:9 or 4:3 or 1:1 video clips, up to 150 MB per file, up to 90 seconds long, delivered as MP4 or MOV. They run in the Taboola Realize programmatic · Native video placement on Taboola.

  • 16:9
  • 4:3
  • 1:1
  • 150 MB
  • 90 s
Test a creative

Visual

Aspect ratios
16:9, 4:3, 1:1
Max file size
150 MB
File types
MP4, MOV
Recommended ratio
16:9
Recommended max duration
30 s

Video & audio

Max duration
90 s

Copy limits

Headline
60 chars
Advertiser name
30 chars

Notes & source

  • 6–30 seconds preferred, 90 seconds at most
  • Bitrate 2500 kbps or more
  • VAST 2.0 or 3.0 (no VPAID)
  • Runs with a headline (60 characters at most) and branding text (30)

Official source · checked not yet

Frequently asked questions

What aspect ratio does Taboola Programmatic Native Video use?

Taboola Programmatic Native Video supports 16:9, 4:3, 1:1.

What is the maximum file size for Taboola Programmatic Native Video?

Files for Taboola Programmatic Native Video can be up to 150 MB.

Which file formats does Taboola Programmatic Native Video accept?

Taboola Programmatic Native Video accepts MP4, MOV files.

How long can Taboola Programmatic Native Video videos be?

Taboola Programmatic Native Video videos can run up to 90 seconds.

What are the copy limits for Taboola Programmatic Native Video?

Taboola Programmatic Native Video allows 60 characters for headlines, 30 characters for business or brand name.

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