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The Washington Post Leaderboard 728×90 ad specs

The Washington Post Leaderboard 728×90 ads are horizontal 8.09:1 still images, measured at 728×90 px, up to 0.15 MB per file, delivered as PNG, JPG, or GIF. They run in the washingtonpost.com and Washington Post apps · Standard display placement on The Washington Post.

  • 728×90 px
  • 8.09:1
  • 150 KB
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Visual

Dimensions
728 × 90 px
Aspect ratios
8.09:1
Max file size
150 KB
File types
PNG, JPG, GIF

Notes & source

  • Static image up to 150 KB
  • HTML creatives up to 150 KB initial and 300 KB subload
  • Animation up to 30 seconds with at most 3 loops
  • Every creative needs a 1-pixel border
  • Runs on: Desktop, Tablet
  • Third-party serving tags and tracking accepted
  • 5 business days lead time

Official source · checked not yet

Frequently asked questions

What size are The Washington Post Leaderboard 728×90 ads?

The Washington Post Leaderboard 728×90 creatives are 728×90 pixels.

What is the maximum file size for The Washington Post Leaderboard 728×90?

Files for The Washington Post Leaderboard 728×90 can be up to 150 KB.

Which file formats does The Washington Post Leaderboard 728×90 accept?

The Washington Post Leaderboard 728×90 accepts PNG, JPG and GIF files.

Where can I find the official The Washington Post Leaderboard 728×90 documentation?

The official source for The Washington Post Leaderboard 728×90 requirements is https://www.washingtonpost.com/creativegroup/uploads/2025/09/56834360/WP_Digital-Ad-Specs.pdf, linked from this page.

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