The Washington Post

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The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 ad specs

The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 ads are still images, up to 0.1 MB per file, delivered as PNG, JPG, or GIF. They run in the washingtonpost.com mobile web · Homepage first impression (POE) placement on The Washington Post.

  • 100 KB
Test a creative

Visual

Max file size
100 KB
File types
PNG, JPG, GIF

Notes & source

  • Expandable unit: 360x60 collapsed and 360x120, static only, up to 100 KB
  • The slot can also take a 320x50 (standard Mobile Banner limits)
  • No third-party serving tags
  • Third-party tracking accepted
  • 10 business days lead time

Official source · checked not yet

Frequently asked questions

What sizes does The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 use?

The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 uses 360×60 and 360×120 pixels.

What is the maximum file size for The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120?

Files for The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 can be up to 100 KB.

Which file formats does The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 accept?

The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 accepts PNG, JPG and GIF files.

Where can I find the official The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 documentation?

The official source for The Washington Post Mobile Web First Impression Expandable 360×60 / 360×120 requirements is https://www.washingtonpost.com/creativegroup/uploads/2025/09/56834360/WP_Digital-Ad-Specs.pdf, linked from this page.

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