TikTok

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TikTok Branded Effect Icon ad specs

TikTok Branded Effect Icon ads are square 1:1 still images, measured at 162×162 px, up to 0.06 MB per file, delivered as PNG. They run in the Branded Effect page and effects panel · effect icon and assets placement on TikTok.

  • 162×162 px
  • 1:1
  • 60 KB
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Visual

Dimensions
162 × 162 px
Aspect ratios
1:1
Max file size
60 KB
File types
PNG

Copy limits

Hint text
48 chars
Effect name
30 chars

Notes & source

  • Icon file must be less than 60 KB
  • Rounded corners (20 px) with a transparent 9 px bleed
  • In-effect brand exposure: one logo and products within 150×130 px each, slogan within 300×130 px, spokesperson or IP figure within 480×270 px
  • Official music: 800×800 cover, up to 10 MB, MP3 or WAV, 15 s to 1 min
  • Sponsor icon PNG 40 px high, 40–96 px long, under 200 KB
  • The full effect design specifications and safe zones are in TikTok's Branded Effect Design Brief Template (PDF), not read here

Official source · checked not yet

Frequently asked questions

What size are TikTok Branded Effect Icon assets?

TikTok Branded Effect Icon assets are 162×162 pixels.

What is the maximum file size for TikTok Branded Effect Icon?

Files for TikTok Branded Effect Icon can be up to 60 KB.

Which file formats does TikTok Branded Effect Icon accept?

TikTok Branded Effect Icon accepts PNG files.

Related formats