TikTok Carousel Image ad specs

TikTok Carousel Image ads are square 1:1 still images, measured at 720×720 px, up to 20 MB per file, delivered as JPG or PNG. They run in the For You Feed placement on TikTok. Use these requirements to brief designers, validate uploads, and avoid creative rejections in TikTok's ad manager.

Visual specifications

Dimensions720 × 720 px
Aspect ratios1:1
Orientationsquare
Max file size20 MB
File typesJPG, PNG

Copy limits

Primary text100 chars

Notes & source

2–35 images per carousel. Each image counted independently.

Official source: https://ads.tiktok.com/help/article/carousel-ads

Frequently asked questions

What size are TikTok Carousel Image ads?
TikTok Carousel Image ads are 720×720 pixels with an aspect ratio of 1:1.
What aspect ratio does TikTok Carousel Image use?
TikTok Carousel Image supports 1:1 aspect ratio.
What is the maximum file size for TikTok Carousel Image?
Files for TikTok Carousel Image can be up to 20 MB.
Which file formats does TikTok Carousel Image accept?
TikTok Carousel Image accepts JPG and PNG files.
What are the copy limits for TikTok Carousel Image?
TikTok Carousel Image copy is limited to 100-character body text.
Where does TikTok Carousel Image appear on TikTok?
TikTok Carousel Image ads appear in the For You Feed placement on TikTok.
Where can I find the official TikTok Carousel Image documentation?
The official source for TikTok Carousel Image requirements is https://ads.tiktok.com/help/article/carousel-ads, linked from this page.
Are these TikTok Carousel Image specs kept up to date?
Yes — every spec entry references TikTok's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.