Uber Advertising

Published Modified

  • Image
  • Display
  • Retail media

Uber Advertising Homepage Billboard (Full-width) ad specs

Uber Advertising Homepage Billboard (Full-width) ads are horizontal 21:9 still images, measured at 960×408 px, up to 1 MB per file, delivered as PNG or JPG. They run in the Uber Eats app · Home feed banner, full width placement on Uber Advertising.

  • 960×408 px
  • 21:9
  • 1 MB
Test a creative

Visual

Dimensions
960 × 408 px
Aspect ratios
21:9
Max file size
1 MB
File types
PNG, JPG

Copy limits

CTA
35 chars
Text
35 chars
Headline
75 chars

Notes & source

  • Overlay text (white or black) never covers the right 15%
  • 44 px padding where legal text is allowed but not recommended
  • Headline up to 3 lines of 23 characters (line breaks allowed only here)
  • Uber’s universal rules: brand logo in every creative, frame and card
  • Text on at most 20% of the image (52 characters max)
  • Embedded text x-height at least 10 px
  • No non-functional buttons, badges or QR codes
  • Copy limits include spaces and have no exceptions
  • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
  • Uber adds a small “Ad” tag

Official source · checked not yet

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