Uber Advertising

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  • Image
  • Display

Uber Advertising Journey Ad: Dispatch (Display) ad specs

Uber Advertising Journey Ad: Dispatch (Display) ads are horizontal 1.13:1 still images, measured at 975×861 px, delivered as PNG or JPG. They run in the Uber rides app · Journey ad, Dispatch phase (waiting for a driver) placement on Uber Advertising.

  • 975×861 px
  • 1.13:1
Test a creative

Visual

Dimensions
975 × 861 px
Aspect ratios
1.13:1
File types
PNG, JPG

Copy limits

CTA
15 chars
Text
52 chars
Headline
25 chars

Notes & source

  • Carousel of 1–5 cards that auto-scrolls every 4 seconds
  • Part of a Journey ad that changes across Dispatch, En-route and On-trip
  • Uber’s universal rules: brand logo in every creative, frame and card
  • Text on at most 20% of the image (52 characters max)
  • Embedded text x-height at least 10 px
  • No non-functional buttons, badges or QR codes
  • Copy limits include spaces and have no exceptions
  • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
  • Uber adds a small “Ad” tag

Official source · checked not yet

Official source · checked not yet

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