Uber Advertising

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Uber Advertising JourneyTV Send to Phone (Email) ad specs

Uber Advertising JourneyTV Send to Phone (Email) ads are still images, delivered as PNG, JPG, or GIF. They run in the Uber in-car screen · JourneyTV Send to Phone: in-app screen and sponsored email placement on Uber Advertising.

    Test a creative

    Visual

    File types
    PNG, JPG, GIF

    Copy limits

    CTA
    20 chars
    Text
    125 chars
    Subhead
    50 chars
    Headline
    50 chars
    Pre header
    80 chars
    Subject line
    60 chars

    Notes & source

    • One tap on the in-car screen opens a screen in the rider’s Uber app and sends a sponsored email after the trip
    • Hero image as a mobile/desktop pair in one of four sizes
    • Logo PNG 50–100 px high
    • Pre-header and sub-headline optional
    • Uber’s universal rules: brand logo in every creative, frame and card
    • Text on at most 20% of the image (52 characters max)
    • Embedded text x-height at least 10 px
    • No non-functional buttons, badges or QR codes
    • Copy limits include spaces and have no exceptions
    • No emojis, URLs, all caps, hashtags or special characters (CTAs take no punctuation)
    • Uber adds a small “Ad” tag

    Official source · checked not yet

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