Warner Bros. Discovery Sponsorship Ident ads are 16:9 video clips, up to 1024 MB per file, up to 10 seconds long, delivered as MP4. They run in the HBO Max / Discovery+ — Live Sports Sponsorship placement on Warner Bros. Discovery. Encode with H.264 video with AAC audio at 25 fps for clean playback across devices.
| Aspect ratios | 16:9 |
|---|---|
| Orientation | any |
| Max file size | 1024 MB |
| File types | MP4 |
| Max duration | 10 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 25 fps |
| Video bitrate | 10000 kbps |
| Audio codec | AAC |
| Audio bitrate | 192 kbps |
| Sample rate | 48000 Hz |
Legal wording must use "sponsor of", not "presented by" or "brought to you by". 16:9 video; no pixel dimensions published. MP4 up to 1 GB, max 10 sec. Video: H.264 or ProRes, 25 fps (6 framerate definitions supported), 10 Mbps or higher, progressive scan only; no interlaced video or repeated duplicate frames. Audio: AAC or PCM, 192 kbps minimum, 48 kHz, between -22 and -26 LKFS. Redirect tags: VAST 2 / 3 / 4 (no third-party VPAID); tracking via IMG pixel only. Separate from section sponsorship and the Infront bumper package.
Official source: https://www.wbdadspecs.com/ad-spec/sponsorship-ident/