Warner Bros. Discovery Sponsorship Ident ad specs

Warner Bros. Discovery Sponsorship Ident ads are 16:9 video clips, up to 1024 MB per file, up to 10 seconds long, delivered as MP4. They run in the HBO Max / Discovery+ — Live Sports Sponsorship placement on Warner Bros. Discovery. Encode with H.264 video with AAC audio at 25 fps for clean playback across devices.

Visual specifications

Aspect ratios16:9
Orientationany
Max file size1024 MB
File typesMP4

Video & audio

Max duration10 sec
Video codecH.264
Frame rate25 fps
Video bitrate10000 kbps
Audio codecAAC
Audio bitrate192 kbps
Sample rate48000 Hz

Notes & source

Legal wording must use "sponsor of", not "presented by" or "brought to you by". 16:9 video; no pixel dimensions published. MP4 up to 1 GB, max 10 sec. Video: H.264 or ProRes, 25 fps (6 framerate definitions supported), 10 Mbps or higher, progressive scan only; no interlaced video or repeated duplicate frames. Audio: AAC or PCM, 192 kbps minimum, 48 kHz, between -22 and -26 LKFS. Redirect tags: VAST 2 / 3 / 4 (no third-party VPAID); tracking via IMG pixel only. Separate from section sponsorship and the Infront bumper package.

Official source: https://www.wbdadspecs.com/ad-spec/sponsorship-ident/

Frequently asked questions

What aspect ratio does Warner Bros. Discovery Sponsorship Ident use?
Warner Bros. Discovery Sponsorship Ident supports 16:9 aspect ratio.
What is the maximum file size for Warner Bros. Discovery Sponsorship Ident?
Files for Warner Bros. Discovery Sponsorship Ident can be up to 1024 MB.
How long can a Warner Bros. Discovery Sponsorship Ident video be?
Warner Bros. Discovery Sponsorship Ident videos can run up to 10 seconds.
Which file formats does Warner Bros. Discovery Sponsorship Ident accept?
Warner Bros. Discovery Sponsorship Ident accepts MP4 files.
What codec should Warner Bros. Discovery Sponsorship Ident ads use?
Encode Warner Bros. Discovery Sponsorship Ident with H.264 and AAC at 25 fps.
What is the Warner Bros. Discovery Sponsorship Ident ad format?
Warner Bros. Discovery Sponsorship Ident is a video ad format that runs in the HBO Max / Discovery+ — Live Sports Sponsorship placement on Warner Bros. Discovery. This page documents its full creative requirements, sourced from Warner Bros. Discovery's official ad documentation.
Where does Warner Bros. Discovery Sponsorship Ident appear on Warner Bros. Discovery?
Warner Bros. Discovery Sponsorship Ident ads appear in the HBO Max / Discovery+ — Live Sports Sponsorship placement on Warner Bros. Discovery.
How does Warner Bros. Discovery Sponsorship Ident compare to other Warner Bros. Discovery ad formats?
Warner Bros. Discovery Sponsorship Ident differs from other Warner Bros. Discovery placements in its dimensions, its 10-second duration limit, and a 1024MB file ceiling. Compare side-by-side from the Warner Bros. Discovery publisher page on All Ad Specs.