Adform

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  • Image
  • Display

Adform Leaderboard 728×90 (desktop) ad specs

Adform Leaderboard 728×90 (desktop) ads are horizontal still images, measured at 728×90 px, up to 0.3 MB per file, delivered as JPG, PNG, or GIF. They run in the Standard display ad on desktop websites, bought or served through Adform placement on Adform.

  • 728×90 px
  • 8.09:1
  • 300 KB
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Visual

Dimensions
728 × 90 px
Max file size
300 KB
File types
JPG, PNG, GIF

Notes & source

  • Image (JPG, PNG, GIF), HTML5 or third-party banner
  • Maximum 300 KB
  • Animation must stop after 30 seconds
  • The size is an IAB standard size that Adform repeats
  • Adform's own values are the file types, the 300 KB weight and the 30-second animation limit
  • HTML5 banners are uploaded as a ZIP with a manifest.json and Adform's DHTML library in the head (Requirements for HTML5 Banner Files, article 9738596324881)
  • Adform measures the weight unzipped
  • The same article is also published in the SSP and Publisher Ad Server section (9739122496529) with identical text

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