Adform

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  • Image
  • Display

Adform Billboard 970×250 (desktop) ad specs

Adform Billboard 970×250 (desktop) ads are horizontal still images, measured at 970×250 px, up to 0.3 MB per file, delivered as JPG, PNG, or GIF. They run in the Standard display ad on desktop websites, bought or served through Adform placement on Adform.

  • 970×250 px
  • 3.88:1
  • 300 KB
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Visual

Dimensions
970 × 250 px
Max file size
300 KB
File types
JPG, PNG, GIF

Notes & source

  • Image (JPG, PNG, GIF), HTML5 or third-party banner
  • Maximum 300 KB
  • Animation must stop after 30 seconds
  • The size is an IAB standard size that Adform repeats
  • Adform's own values are the file types, the 300 KB weight and the 30-second animation limit
  • HTML5 banners are uploaded as a ZIP with a manifest.json and Adform's DHTML library in the head (Requirements for HTML5 Banner Files, article 9738596324881)
  • Adform measures the weight unzipped
  • The same article is also published in the SSP and Publisher Ad Server section (9739122496529) with identical text

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