Adform

Published Modified

  • Image
  • Display

Adform Mobile 250×250 (smartphone) ad specs

Adform Mobile 250×250 (smartphone) ads are square still images, measured at 250×250 px, up to 0.2 MB per file, delivered as JPG, PNG, or GIF. They run in the Standard display ad on smartphone mobile web and in-app, bought or served through Adform placement on Adform.

  • 250×250 px
  • 1:1
  • 200 KB
Test a creative

Visual

Dimensions
250 × 250 px
Max file size
200 KB
File types
JPG, PNG, GIF

Notes & source

  • Listed for smartphone on both mobile web and in-app
  • Image (JPG, PNG, GIF), HTML5 or third-party banner
  • Initial load 5 KB, maximum 200 KB
  • Animation up to 30 seconds
  • Obvious close button
  • Autoplay muted
  • MRAID v1 and v2
  • The size is an IAB standard size that Adform repeats
  • Adform's own values are the file types, the weights and the animation limit
  • In-app banners must use MRAID (include mraid.js, not the Adform DHTML library)
  • In-app restrictions depend on the app (Guidelines for Mobile Ads)
  • The Guidelines for Mobile Ads article repeats this table but lists only .jpeg, .png or HTML5 (no GIF) and says "If available, maximum of 30 secs"
  • The Guidelines for Display Ads table is used here

Official source · checked not yet

Official source · checked not yet

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