Amazon Ads DSP Display — Billboard ad specs

Amazon Ads DSP Display — Billboard ads are horizontal 97:25 still images, measured at 970×250 px, up to 0.2 MB per file, delivered as JPG or PNG. They run in the Desktop Display placement on Amazon Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Amazon Ads's ad manager.

Visual specifications

Dimensions970 × 250 px
Aspect ratios97:25
Orientationlandscape
Max file size0.2 MB
File typesJPG, PNG

Notes & source

Display size 970×250 (or 800×250 in DE); deliver onsite creative at 1940×500 @2X. Up to 200 KB.

Official source: https://advertising.amazon.com/resources/ad-specs/dsp/desktop/

Frequently asked questions

What size are Amazon Ads DSP Display — Billboard ads?
Amazon Ads DSP Display — Billboard ads are 970×250 pixels with an aspect ratio of 97:25.
What aspect ratio does Amazon Ads DSP Display — Billboard use?
Amazon Ads DSP Display — Billboard supports 97:25 aspect ratio.
What is the maximum file size for Amazon Ads DSP Display — Billboard?
Files for Amazon Ads DSP Display — Billboard can be up to 0.2 MB.
Which file formats does Amazon Ads DSP Display — Billboard accept?
Amazon Ads DSP Display — Billboard accepts JPG and PNG files.
What is the Amazon Ads DSP Display — Billboard ad format?
Amazon Ads DSP Display — Billboard is a image ad format that runs in the Desktop Display placement on Amazon Ads. This page documents its full creative requirements, sourced from Amazon Ads's official ad documentation.
Where does Amazon Ads DSP Display — Billboard appear on Amazon Ads?
Amazon Ads DSP Display — Billboard ads appear in the Desktop Display placement on Amazon Ads.
How does Amazon Ads DSP Display — Billboard compare to other Amazon Ads ad formats?
Amazon Ads DSP Display — Billboard differs from other Amazon Ads placements in its 970×250px canvas, and a 0.2MB file ceiling. Compare side-by-side from the Amazon Ads publisher page on All Ad Specs.
Where can I find the official Amazon Ads DSP Display — Billboard documentation?
The official source for Amazon Ads DSP Display — Billboard requirements is https://advertising.amazon.com/resources/ad-specs/dsp/desktop/, linked from this page.