Amazon Ads Sponsored Brands Video ad specs

Amazon Ads Sponsored Brands Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 45 seconds long, delivered as MP4 or MOV. They run in the Search Results / Detail Page placement on Amazon Ads.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
Max file size500 MB
File typesMP4, MOV

Video & audio

Max duration45 sec
Video codecH.264 / H.265
Frame rate30 fps
Video bitrate4000 kbps
Audio codecPCM / AAC / MP3
Audio channelsstereo
Audio bitrate96 kbps
Sample rate44100 Hz

Notes & source

6–45 seconds (≤20s recommended). Accepted dimensions: 1280×720, 1920×1080 or 3840×2160. Min video bitrate 1 Mbps (4 Mbps+ recommended). Frame rates 23.976/24/25/29.97/30 fps, progressive scan, Main or Baseline profile. Avoid letterboxing; keep text out of lower-right corner (mute toggle).

Official source: https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video

Frequently asked questions

What size are Amazon Ads Sponsored Brands Video ads?
Amazon Ads Sponsored Brands Video ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Amazon Ads Sponsored Brands Video use?
Amazon Ads Sponsored Brands Video supports 16:9 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Brands Video?
Files for Amazon Ads Sponsored Brands Video can be up to 500 MB.
How long can a Amazon Ads Sponsored Brands Video video be?
Amazon Ads Sponsored Brands Video videos can run up to 45 seconds.
Which file formats does Amazon Ads Sponsored Brands Video accept?
Amazon Ads Sponsored Brands Video accepts MP4 and MOV files.
What codec should Amazon Ads Sponsored Brands Video ads use?
Encode Amazon Ads Sponsored Brands Video with H.264 / H.265 and PCM / AAC / MP3 at 30 fps.
Where does Amazon Ads Sponsored Brands Video appear on Amazon Ads?
Amazon Ads Sponsored Brands Video ads appear in the Search Results / Detail Page placement on Amazon Ads.
Where can I find the official Amazon Ads Sponsored Brands Video documentation?
The official source for Amazon Ads Sponsored Brands Video requirements is https://advertising.amazon.com/resources/ad-specs/sponsored-brands-video, linked from this page.