Amazon Ads Sponsored Display — Video ad specs

Amazon Ads Sponsored Display — Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 45 seconds long, delivered as MP4 or MOV. They run in the Amazon Detail Pages / Off-Amazon Display placement on Amazon Ads.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
Max file size500 MB
File typesMP4, MOV

Video & audio

Max duration45 sec
Video codecH.264 / H.265
Frame rate30 fps
Video bitrate4000 kbps
Audio codecPCM / AAC / MP3
Audio channelsstereo
Audio bitrate96 kbps
Sample rate44100 Hz

Notes & source

Video creative for Sponsored Display campaigns. 6–45 seconds (≤30s recommended). Accepted dimensions: 1280×720, 1920×1080 or 3840×2160 (16:9). Min video bitrate 1 Mbps (4 Mbps+ recommended); progressive scan; frame rates 23.976/24/25/29.97/30 fps. Video must include audio. No black/blank frames at start or end, no letterboxing, and no Amazon trademarks. Renders on Amazon detail pages and across third-party apps and sites via Amazon DSP.

Official source: https://advertising.amazon.com/help/GCCXLEGXKCMGRB7L

Frequently asked questions

What size are Amazon Ads Sponsored Display — Video ads?
Amazon Ads Sponsored Display — Video ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Amazon Ads Sponsored Display — Video use?
Amazon Ads Sponsored Display — Video supports 16:9 aspect ratio.
What is the maximum file size for Amazon Ads Sponsored Display — Video?
Files for Amazon Ads Sponsored Display — Video can be up to 500 MB.
How long can a Amazon Ads Sponsored Display — Video video be?
Amazon Ads Sponsored Display — Video videos can run up to 45 seconds.
Which file formats does Amazon Ads Sponsored Display — Video accept?
Amazon Ads Sponsored Display — Video accepts MP4 and MOV files.
What codec should Amazon Ads Sponsored Display — Video ads use?
Encode Amazon Ads Sponsored Display — Video with H.264 / H.265 and PCM / AAC / MP3 at 30 fps.
Where does Amazon Ads Sponsored Display — Video appear on Amazon Ads?
Amazon Ads Sponsored Display — Video ads appear in the Amazon Detail Pages / Off-Amazon Display placement on Amazon Ads.
Where can I find the official Amazon Ads Sponsored Display — Video documentation?
The official source for Amazon Ads Sponsored Display — Video requirements is https://advertising.amazon.com/help/GCCXLEGXKCMGRB7L, linked from this page.