What are the copy limits for Apple Ads App Store — Product Page Ad?

Apple Ads App Store — Product Page Ad copy is limited to 30-character headlines and 170-character body text.

What is the Apple Ads App Store — Product Page Ad ad format?

Apple Ads App Store — Product Page Ad is a image ad format that runs in the App Store — promoted card on related app product pages placement on Apple Ads. This page documents its full creative requirements, sourced from Apple Ads's official ad documentation.

Where does Apple Ads App Store — Product Page Ad appear on Apple Ads?

Apple Ads App Store — Product Page Ad ads appear in the App Store — promoted card on related app product pages placement on Apple Ads.

How does Apple Ads App Store — Product Page Ad compare to other Apple Ads ad formats?

Apple Ads App Store — Product Page Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.

Where can I find the official Apple Ads App Store — Product Page Ad documentation?

The official source for Apple Ads App Store — Product Page Ad requirements is https://searchads.apple.com/product-pages, linked from this page.

Are these Apple Ads App Store — Product Page Ad specs kept up to date?

Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Apple Ads placements?

Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Apple Ads App Store — Product Page Ad ad specs

Apple Ads App Store — Product Page Ad ads are still images. They run in the App Store — promoted card on related app product pages placement on Apple Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Apple Ads's ad manager.

Headline limit: 30 chars
Body text limit: 170 chars
Orientation: Any

Visual specifications

Orientation	any

Copy limits

Headline	30 chars
Primary text	170 chars

Notes & source

Composed from the advertised app's existing product page assets (1024×1024 icon, app name ≤30 chars, subtitle ≤30 chars). Advertisers can direct the ad to a Custom Product Page variant with up to 35 CPPs per app, each with its own screenshots, app preview, and promotional text (≤170 chars). Marked with an Ad badge.

Official source: https://searchads.apple.com/product-pages

Frequently asked questions

What are the copy limits for Apple Ads App Store — Product Page Ad?: Apple Ads App Store — Product Page Ad copy is limited to 30-character headlines and 170-character body text.
What is the Apple Ads App Store — Product Page Ad ad format?: Apple Ads App Store — Product Page Ad is a image ad format that runs in the App Store — promoted card on related app product pages placement on Apple Ads. This page documents its full creative requirements, sourced from Apple Ads's official ad documentation.
Where does Apple Ads App Store — Product Page Ad appear on Apple Ads?: Apple Ads App Store — Product Page Ad ads appear in the App Store — promoted card on related app product pages placement on Apple Ads.
How does Apple Ads App Store — Product Page Ad compare to other Apple Ads ad formats?: Apple Ads App Store — Product Page Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.
Where can I find the official Apple Ads App Store — Product Page Ad documentation?: The official source for Apple Ads App Store — Product Page Ad requirements is https://searchads.apple.com/product-pages, linked from this page.
Are these Apple Ads App Store — Product Page Ad specs kept up to date?: Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Apple Ads placements?: Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.