Apple Ads ad specs

Apple Ads supports 10 documented ad formats across the Premium Editorial / Native category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Apple Ads. Banner, MREC, native and full-page static and video ads on Apple News, plus Search Ads across the App Store Today tab, Search tab, Search results and product pages.

Frequently asked questions

What is Apple Ads?
Apple Ads is a Premium Editorial / Native platform that supports 10 documented ad formats on All Ad Specs.
How many ad formats does Apple Ads support?
Apple Ads currently has 10 documented ad formats in this directory, each with full dimensions, file size limits, and codec requirements.
What kind of platform is Apple Ads?
Apple Ads is part of the Premium Editorial / Native category. See the format list above for placements where ads can run.
How does Apple Ads compare to other publishers in this directory?
Each publisher has its own catalog of ad formats with different dimensions, file size limits, and creative rules. Compare Apple Ads's 10 formats against any other publisher in the All Ad Specs directory by browsing their respective pages.
Where can I find Apple Ads's official ad spec documentation?
Each format on this page links out to Apple Ads's official source. You can also visit https://ads.apple.com/ for general information.
Are Apple Ads ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.