What are the copy limits for Apple Ads App Store — Search Results Ad?

Apple Ads App Store — Search Results Ad copy is limited to 30-character headlines and 170-character body text.

Where does Apple Ads App Store — Search Results Ad appear on Apple Ads?

Apple Ads App Store — Search Results Ad ads appear in the App Store — sponsored top result on the search results page placement on Apple Ads.

How does Apple Ads App Store — Search Results Ad compare to other Apple Ads ad formats?

Apple Ads App Store — Search Results Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.

Where can I find the official Apple Ads App Store — Search Results Ad documentation?

The official source for Apple Ads App Store — Search Results Ad requirements is https://searchads.apple.com/search-results, linked from this page.

Are these Apple Ads App Store — Search Results Ad specs kept up to date?

Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Apple Ads placements?

Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Apple Ads App Store — Search Results Ad ad specs

Apple Ads App Store — Search Results Ad ads are still images. They run in the App Store — sponsored top result on the search results page placement on Apple Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Apple Ads's ad manager.

Headline limit: 30 chars
Body text limit: 170 chars
Orientation: Any

Visual specifications

Orientation	any

Copy limits

Headline	30 chars
Primary text	170 chars

Notes & source

Default creative is composed from the app's product page (1024×1024 icon, name, subtitle, and the first three screenshots or app preview poster). Advertisers can optionally direct the ad to a Custom Product Page variant — when set, the ad surfaces the CPP screenshots, promotional text (≤170 chars) and app preview poster instead.

Official source: https://searchads.apple.com/search-results

Frequently asked questions

What are the copy limits for Apple Ads App Store — Search Results Ad?: Apple Ads App Store — Search Results Ad copy is limited to 30-character headlines and 170-character body text.
What is the Apple Ads App Store — Search Results Ad ad format?: Apple Ads App Store — Search Results Ad is a image ad format that runs in the App Store — sponsored top result on the search results page placement on Apple Ads. This page documents its full creative requirements, sourced from Apple Ads's official ad documentation.
Where does Apple Ads App Store — Search Results Ad appear on Apple Ads?: Apple Ads App Store — Search Results Ad ads appear in the App Store — sponsored top result on the search results page placement on Apple Ads.
How does Apple Ads App Store — Search Results Ad compare to other Apple Ads ad formats?: Apple Ads App Store — Search Results Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.
Where can I find the official Apple Ads App Store — Search Results Ad documentation?: The official source for Apple Ads App Store — Search Results Ad requirements is https://searchads.apple.com/search-results, linked from this page.
Are these Apple Ads App Store — Search Results Ad specs kept up to date?: Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Apple Ads placements?: Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.