What are the copy limits for Apple Ads App Store — Today Tab Ad?

Apple Ads App Store — Today Tab Ad copy is limited to 30-character headlines and 170-character body text.

What is the Apple Ads App Store — Today Tab Ad ad format?

Apple Ads App Store — Today Tab Ad is a image ad format that runs in the App Store — feature card at the top of the Today tab placement on Apple Ads. This page documents its full creative requirements, sourced from Apple Ads's official ad documentation.

Where does Apple Ads App Store — Today Tab Ad appear on Apple Ads?

Apple Ads App Store — Today Tab Ad ads appear in the App Store — feature card at the top of the Today tab placement on Apple Ads.

How does Apple Ads App Store — Today Tab Ad compare to other Apple Ads ad formats?

Apple Ads App Store — Today Tab Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.

Where can I find the official Apple Ads App Store — Today Tab Ad documentation?

The official source for Apple Ads App Store — Today Tab Ad requirements is https://searchads.apple.com/today-tab, linked from this page.

Are these Apple Ads App Store — Today Tab Ad specs kept up to date?

Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Apple Ads placements?

Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Apple Ads App Store — Today Tab Ad ad specs

Apple Ads App Store — Today Tab Ad ads are still images. They run in the App Store — feature card at the top of the Today tab placement on Apple Ads. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Apple Ads's ad manager.

Headline limit: 30 chars
Body text limit: 170 chars
Orientation: Any

Visual specifications

Orientation	any

Copy limits

Headline	30 chars
Primary text	170 chars

Notes & source

Today tab ads require an approved Custom Product Page on App Store Connect — there is no separate ad creative upload. Apple composes the card from the CPP hero artwork, the 1024×1024 app icon, the app name (≤30 chars), the subtitle (≤30 chars), and promotional text (≤170 chars). The CPP must follow App Store Review Guidelines.

Official source: https://searchads.apple.com/today-tab

Frequently asked questions

What are the copy limits for Apple Ads App Store — Today Tab Ad?: Apple Ads App Store — Today Tab Ad copy is limited to 30-character headlines and 170-character body text.
What is the Apple Ads App Store — Today Tab Ad ad format?: Apple Ads App Store — Today Tab Ad is a image ad format that runs in the App Store — feature card at the top of the Today tab placement on Apple Ads. This page documents its full creative requirements, sourced from Apple Ads's official ad documentation.
Where does Apple Ads App Store — Today Tab Ad appear on Apple Ads?: Apple Ads App Store — Today Tab Ad ads appear in the App Store — feature card at the top of the Today tab placement on Apple Ads.
How does Apple Ads App Store — Today Tab Ad compare to other Apple Ads ad formats?: Apple Ads App Store — Today Tab Ad differs from other Apple Ads placements in its dimensions. Compare side-by-side from the Apple Ads publisher page on All Ad Specs.
Where can I find the official Apple Ads App Store — Today Tab Ad documentation?: The official source for Apple Ads App Store — Today Tab Ad requirements is https://searchads.apple.com/today-tab, linked from this page.
Are these Apple Ads App Store — Today Tab Ad specs kept up to date?: Yes — every spec entry references Apple Ads's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Apple Ads placements?: Often partially — many Apple Ads placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.