BBC Pre-Roll Video — Web ad specs

BBC Pre-Roll Video — Web ads are horizontal 16:9 video clips, measured at 640×360 px, up to 30 seconds long, delivered as MP4. They run in the Web · In-Stream (Pre-Roll) placement on BBC. Encode with H.264 video with AAC audio for clean playback across devices.

Visual specifications

Dimensions640 × 360 px
Aspect ratios16:9
Orientationlandscape
File typesMP4

Video & audio

Max duration30 sec
Video codecH.264
Audio codecAAC

Notes & source

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/16-pre-roll-web/

Frequently asked questions

What size are BBC Pre-Roll Video — Web ads?
BBC Pre-Roll Video — Web ads are 640×360 pixels with an aspect ratio of 16:9.
What aspect ratio does BBC Pre-Roll Video — Web use?
BBC Pre-Roll Video — Web supports 16:9 aspect ratio.
How long can a BBC Pre-Roll Video — Web video be?
BBC Pre-Roll Video — Web videos can run up to 30 seconds.
Which file formats does BBC Pre-Roll Video — Web accept?
BBC Pre-Roll Video — Web accepts MP4 files.
What codec should BBC Pre-Roll Video — Web ads use?
Encode BBC Pre-Roll Video — Web with H.264 and AAC.
What is the BBC Pre-Roll Video — Web ad format?
BBC Pre-Roll Video — Web is a video ad format that runs in the Web · In-Stream (Pre-Roll) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Pre-Roll Video — Web appear on BBC?
BBC Pre-Roll Video — Web ads appear in the Web · In-Stream (Pre-Roll) placement on BBC.
How does BBC Pre-Roll Video — Web compare to other BBC ad formats?
BBC Pre-Roll Video — Web differs from other BBC placements in its 640×360px canvas, its 30-second duration limit. Compare side-by-side from the BBC publisher page on All Ad Specs.