BBC ad specs

BBC supports 29 documented ad formats across the News & Broadcast category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on BBC. BBC Studios commercial inventory across BBC.com / BBC News digital (display, video, native, sponsorship), the BBC News app, BBC podcasts (Acast), BBC YouTube channels, BBC Studios FAST connected-TV channels and BBC News linear-TV commercial feeds.

Frequently asked questions

What is BBC?
BBC is a News & Broadcast platform that supports 29 documented ad formats on All Ad Specs.
How many ad formats does BBC support?
BBC currently has 29 documented ad formats in this directory, each with full dimensions, file size limits, and codec requirements.
What kind of platform is BBC?
BBC is part of the News & Broadcast category. See the format list above for placements where ads can run.
How does BBC compare to other publishers in this directory?
Each publisher has its own catalog of ad formats with different dimensions, file size limits, and creative rules. Compare BBC's 29 formats against any other publisher in the All Ad Specs directory by browsing their respective pages.
Where can I find BBC's official ad spec documentation?
Each format on this page links out to BBC's official source. You can also visit https://bbcnews.bbcstudios.com/advertising/ad-specs/ for general information.
Are BBC ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.