BBC Video Scroller ad specs

BBC Video Scroller ads are horizontal 16:9 video clips, measured at 1024×578 px, delivered as MP4. They run in the Web · Mid-Article (Custom) placement on BBC. Encode with H.264 video with AAC audio for clean playback across devices. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Visual specifications

Dimensions1024 × 578 px
Aspect ratios16:9, 128:50
Orientationlandscape
File typesMP4

Video & audio

Video codecH.264
Audio codecAAC

Notes & source

Accepted dimensions: 1024×578 (16:9) and 1024×400 (viewport).

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/28-video-scroller/

Frequently asked questions

What size are BBC Video Scroller ads?
BBC Video Scroller ads are 1024×578 pixels with an aspect ratio of 16:9.
What aspect ratio does BBC Video Scroller use?
BBC Video Scroller supports 16:9 and 128:50 aspect ratios.
Which file formats does BBC Video Scroller accept?
BBC Video Scroller accepts MP4 files.
What codec should BBC Video Scroller ads use?
Encode BBC Video Scroller with H.264 and AAC.
What is the BBC Video Scroller ad format?
BBC Video Scroller is a video ad format that runs in the Web · Mid-Article (Custom) placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Video Scroller appear on BBC?
BBC Video Scroller ads appear in the Web · Mid-Article (Custom) placement on BBC.
How does BBC Video Scroller compare to other BBC ad formats?
BBC Video Scroller differs from other BBC placements in its 1024×578px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Video Scroller documentation?
The official source for BBC Video Scroller requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/28-video-scroller/, linked from this page.