Channel 4 Sales

Published Modified

  • Video
  • Video
  • CTV

Channel 4 Sales Sponsorship Credit ad specs

Channel 4 Sales Sponsorship Credit ads are horizontal 16:9 video clips, measured at 1920×1080 px, delivered as MXF. They run in the Channel 4 channels and Channel 4 Streaming · Programme sponsorship placement on Channel 4 Sales. Encode with AS-11 X6 UK DPP HD (1080i/25, 4:2:2) video with PCM audio at up to 25 fps.

  • 1920×1080 px
  • 16:9
Test a creative

Visual

Dimensions
1920 × 1080 px
Aspect ratios
16:9
File types
MXF

Video & audio

Video codec
AS-11 X6 UK DPP HD (1080i/25, 4:2:2)
Frame rate
25 fps
Audio codec
PCM
Channels
stereo
Sample rate
48 000 Hz

Safe zone

Top
5%
Bottom
5%
Sides
10%

Notes & source

  • Same AS-11 X6 UK DPP HD file as a commercial
  • Sponsorship copy needs a unique identifier from the broadcaster (not a Clearcast clock number) and is approved by Channel 4
  • DPP names R128 s1 for commercials and R128 for infomercials
  • It does not say which applies to sponsorship, so the short-term maximum is left out
  • HD file in the AMWA AS-11 X6 UK DPP HD format: 1080i/25, 4:2:2
  • Material may be shot progressive but is delivered interlaced
  • Stereo final mix on the first audio essence track
  • The optional audio description goes on the second track (BBC WHP 198), otherwise silent
  • Start of message at 10:00:00:00 after a 7-second clock or slate and 3 seconds of black and silence
  • At least 6 frames of silence at start and end
  • Captions inside the EBU R95 16:9 caption-safe area (80% of width, 90% of height)
  • BCAP superimposed-text rules apply
  • Must pass a PSE (photosensitive epilepsy) test to ITU-R BT.1702-2 or -3
  • File name is the Clearcast clock number in upper case with a lower-case .mxf

Official source (opens in a new tab) · checked not yet

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Official source (opens in a new tab) · checked not yet