Which file formats does Criteo Dynamic accept?

Criteo Dynamic accepts PNG and JPG files.

What is the Criteo Dynamic ad format?

Criteo Dynamic is a image ad format that runs in the Open Web / Retail Media — Dynamic Retargeting placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.

Where does Criteo Dynamic appear on Criteo?

Criteo Dynamic ads appear in the Open Web / Retail Media — Dynamic Retargeting placement on Criteo.

How does Criteo Dynamic compare to other Criteo ad formats?

Criteo Dynamic differs from other Criteo placements in its dimensions. Compare side-by-side from the Criteo publisher page on All Ad Specs.

Where can I find the official Criteo Dynamic documentation?

The official source for Criteo Dynamic requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.

Are these Criteo Dynamic specs kept up to date?

Yes — every spec entry references Criteo's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Criteo placements?

Often partially — many Criteo placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Criteo Dynamic ad specs

Criteo Dynamic ads are still images, delivered as PNG or JPG. They run in the Open Web / Retail Media — Dynamic Retargeting placement on Criteo. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Criteo's ad manager.

File types: PNG, JPG
Orientation: Any
Media type: Image

Visual specifications

Orientation	any
File types	PNG, JPG

Notes & source

Required assets: HD logo, brand book and product catalog. Criteo assembles the creative dynamically per shopper, pulling product imagery, copy and price directly from the catalog. Devices: Desktop, Tablet, Mobile. Service type: Managed Service or Self Service.

Official source: https://www.criteo.com/digital-ad-formats/

Frequently asked questions

Which file formats does Criteo Dynamic accept?: Criteo Dynamic accepts PNG and JPG files.
What is the Criteo Dynamic ad format?: Criteo Dynamic is a image ad format that runs in the Open Web / Retail Media — Dynamic Retargeting placement on Criteo. This page documents its full creative requirements, sourced from Criteo's official ad documentation.
Where does Criteo Dynamic appear on Criteo?: Criteo Dynamic ads appear in the Open Web / Retail Media — Dynamic Retargeting placement on Criteo.
How does Criteo Dynamic compare to other Criteo ad formats?: Criteo Dynamic differs from other Criteo placements in its dimensions. Compare side-by-side from the Criteo publisher page on All Ad Specs.
Where can I find the official Criteo Dynamic documentation?: The official source for Criteo Dynamic requirements is https://www.criteo.com/digital-ad-formats/, linked from this page.
Are these Criteo Dynamic specs kept up to date?: Yes — every spec entry references Criteo's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Criteo placements?: Often partially — many Criteo placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.