Criteo HTML5 ads are still images, up to 0.15 MB per file, up to 30 seconds long, delivered as HTML, CSS, JS, GIF, PNG, JPG, or JPEG. They run in the Open Web / Retail Media — Third-Party HTML5 Creative (Managed) placement on Criteo. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Criteo's ad manager.
| Orientation | any |
|---|---|
| Max file size | 0.15 MB |
| File types | HTML, CSS, JS, GIF, PNG, JPG, JPEG |
| Max duration | 30 sec |
|---|
Banner max weight: 150 KB. A distinct border is required. Animation max length: 30 seconds. All banner assets must be .css, .js, .html, .gif, .png, .jpg or .jpeg files. No audio or video allowed in the banner. Image filenames must use lowercase letters, digits 0–9 and the underscore character. No uppercase characters in asset names. Devices: Desktop, Tablet, Mobile. Service type: Managed Service only.
Official source: https://www.criteo.com/digital-ad-formats/