GumGum

Published Modified

  • Video
  • Display
  • Video

GumGum Rich Video ad specs

GumGum Rich Video ads are 4:3 or 16:9 video clips, delivered as MP4. They run in the GumGum Rich Video on publisher websites, desktop and mobile placement on GumGum.

  • 4:3
  • 16:9
Test a creative

Visual

Aspect ratios
4:3, 16:9
File types
MP4

Copy limits

Body
125 chars
Title
45 chars
Link text
60 chars
Legal text
50 chars
Primary button
15 chars

Notes & source

  • The advertiser’s video (VAST tag or MP4, 4:3 or 16:9) layered with logo, title, body, buttons and optional social buttons
  • Six high-impact video formats
  • Video up to 2 MB on desktop and 1.5 MB on mobile for 15 seconds
  • Logo ratio within 2:1 to 1:2, up to 140 kB
  • GumGum ad ops add the backup image
  • Title 45, body 125, link text 60, primary button 15 and legal text 50 characters
  • Link URL 60 and button URLs 128 characters

Official source · checked not yet

Frequently asked questions

Which file formats does GumGum Rich Video accept?

GumGum Rich Video accepts MP4 files.

Related formats