IAB Standards Mid-Roll Video ads are horizontal 16:9 video clips, measured at 640×360 px, up to 10 MB per file, up to 30 seconds long, delivered as MP4 or WEBM. They run in the During video content placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.
| Dimensions | 640 × 360 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| Max file size | 10 MB |
| File types | MP4, WEBM |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 30 fps |
| Video bitrate | 2500 kbps |
| Audio codec | AAC |
| Audio channels | stereo (2) |
| Audio bitrate | 128 kbps |
| Sample rate | 44100 Hz |
VAST-compliant mid-roll unit inserted at natural break points within long-form content. 15s or 30s durations. Delivered via VAST 4.x.
Official source: https://iabtechlab.com/standards/vast/