IAB Standards Outstream / In-Read Video ad specs

IAB Standards Outstream / In-Read Video ads are horizontal 16:9 video clips, measured at 640×360 px, up to 10 MB per file, up to 30 seconds long, delivered as MP4 or WEBM. They run in the In-content (between paragraphs) placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions640 × 360 px
Aspect ratios16:9
Orientationlandscape
Max file size10 MB
File typesMP4, WEBM

Video & audio

Max duration30 sec
Video codecH.264
Frame rate30 fps
Video bitrate2500 kbps
Audio codecAAC
Audio channelsstereo (2)
Audio bitrate128 kbps
Sample rate44100 Hz

Notes & source

Video unit that plays within editorial content, outside a video player. Sound off by default; activates on user interaction. Typically auto-plays when at least 50% in view per MRC viewability standards.

Official source: https://iabtechlab.com/standards/vast/

Frequently asked questions

What size are IAB Standards Outstream / In-Read Video ads?
IAB Standards Outstream / In-Read Video ads are 640×360 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards Outstream / In-Read Video use?
IAB Standards Outstream / In-Read Video supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards Outstream / In-Read Video?
Files for IAB Standards Outstream / In-Read Video can be up to 10 MB.
How long can a IAB Standards Outstream / In-Read Video video be?
IAB Standards Outstream / In-Read Video videos can run up to 30 seconds.
Which file formats does IAB Standards Outstream / In-Read Video accept?
IAB Standards Outstream / In-Read Video accepts MP4 and WEBM files.
What codec should IAB Standards Outstream / In-Read Video ads use?
Encode IAB Standards Outstream / In-Read Video with H.264 and AAC at 30 fps.
Where does IAB Standards Outstream / In-Read Video appear on IAB Standards?
IAB Standards Outstream / In-Read Video ads appear in the In-content (between paragraphs) placement on IAB Standards.
Where can I find the official IAB Standards Outstream / In-Read Video documentation?
The official source for IAB Standards Outstream / In-Read Video requirements is https://iabtechlab.com/standards/vast/, linked from this page.