IAB Standards Outstream / In-Read Video ads are horizontal 16:9 video clips, measured at 640×360 px, up to 10 MB per file, up to 30 seconds long, delivered as MP4 or WEBM. They run in the In-content (between paragraphs) placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.
| Dimensions | 640 × 360 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| Max file size | 10 MB |
| File types | MP4, WEBM |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 30 fps |
| Video bitrate | 2500 kbps |
| Audio codec | AAC |
| Audio channels | stereo (2) |
| Audio bitrate | 128 kbps |
| Sample rate | 44100 Hz |
Video unit that plays within editorial content, outside a video player. Sound off by default; activates on user interaction. Typically auto-plays when at least 50% in view per MRC viewability standards.
Official source: https://iabtechlab.com/standards/vast/