IAB Standards Pre-Roll Video ads are horizontal 16:9 video clips, measured at 640×360 px, up to 10 MB per file, up to 30 seconds long, delivered as MP4 or WEBM. They run in the Before video content placement on IAB Standards. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.
| Dimensions | 640 × 360 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| Max file size | 10 MB |
| File types | MP4, WEBM |
| Max duration | 30 sec |
|---|---|
| Video codec | H.264 |
| Frame rate | 30 fps |
| Video bitrate | 2500 kbps |
| Audio codec | AAC |
| Audio channels | stereo (2) |
| Audio bitrate | 128 kbps |
| Sample rate | 44100 Hz |
VAST-compliant pre-roll unit. Common durations are 15s and 30s; skippable after 5s recommended. Must include a companion banner. Delivered via VAST 4.x or VPAID 2.0.
Official source: https://iabtechlab.com/standards/vast/