IAB StandardsPublished Modified
IAB Standards Vertical Video ad specs
IAB Standards Vertical Video ads are 9:16 or 10:16 or 2:3 video clips, up to 30 seconds long. They run in the IAB Full Page ad units (mobile, portrait) placement on IAB Standards.
- 9:16
- 10:16
- 2:3
- 30 s
Visual
- Aspect ratios
- 9:16, 10:16, 2:3
- Orientation
- portrait
- Recommended max duration
- 12 s
Video & audio
- Max duration
- 30 s
Notes & source
- Runs in the IAB Full Page units
- The table also lists 4x3, a landscape unit, so it is left out here
- At least 24 fps
- 8–12 seconds recommended, up to 30 seconds allowed
- Default to muted playback and carry the message in text overlays
- Ad expansion is discouraged
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