IAB Standards

Published Modified

  • Video
  • Video

IAB Standards VR 360-Degree Video Interstitial ad specs

IAB Standards VR 360-Degree Video Interstitial ads are video clips, up to 200 MB per file, 15–120 seconds long. They run in the Between VR scenes placement on IAB Standards.

  • 200 MB
  • 120 s
Test a creative

Visual

Max file size
200 MB

Video & audio

Max duration
120 s
Min duration
15 s
Frame rate
60 fps

Notes & source

  • 30–60 fps
  • Must fill the VR scene completely and not make the user take off the headset
  • User-initiated, with a skip back to the experience

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