Instacart Ads

Published Modified

  • Image
  • Retail media
  • Display

Instacart Ads Inspiration Ad (Image) ad specs

Instacart Ads Inspiration Ad (Image) ads are horizontal 16:9 still images, at least 1067×600 px, up to 1 MB per file, delivered as JPG or PNG. They run in the Instacart storefront and search · Inspiration (recipe) ads placement on Instacart Ads.

  • min 1067×600 px
  • 16:9
  • 1 MB
Test a creative

Visual

Minimum size
1067 × 600 px
Aspect ratios
16:9
Max file size
1 MB
File types
JPG, PNG

Copy limits

Tagline
29 chars
Headline
22 chars

Notes & source

  • Lifestyle image 16:9, 1067×600 to 1600×900 px, JPG or PNG up to 1 MB
  • Single focus, little or no text
  • Ad copy up to 22 characters and a tagline up to 29 (brand name, slogan, value or seasonal message)
  • Logo JPG or PNG, 120×120 (72×72 minimum), up to 0.5 MB, cropped into a circle
  • Shows up to 3 products on mobile and 5 on desktop, and clicks through to a Recipe page
  • Available to brands only, in the US and Canada

Official source · checked not yet

Frequently asked questions

What size are Instacart Ads Inspiration Ad (Image) ads?

Instacart Ads Inspiration Ad (Image) images must be at least 1067×600 pixels.

What aspect ratio does Instacart Ads Inspiration Ad (Image) use?

Instacart Ads Inspiration Ad (Image) supports 16:9.

What is the maximum file size for Instacart Ads Inspiration Ad (Image)?

Files for Instacart Ads Inspiration Ad (Image) can be up to 1 MB.

Which file formats does Instacart Ads Inspiration Ad (Image) accept?

Instacart Ads Inspiration Ad (Image) accepts JPG, PNG files.

What are the copy limits for Instacart Ads Inspiration Ad (Image)?

Instacart Ads Inspiration Ad (Image) allows 22 characters for headlines, 29 characters for taglines.

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